Dear Dealer:
The idea of aftermarket sales is not a new one. The original concept of adding accessories and aftermarket products to increase our profitability has been adversely affected by many factors, including an automotive industry that has become more competitive. We in the automotive industry have gradually accustomed clients to negotiate not only the price of our product but the price of our accessories and aftermarket products as well. What was once a source of profit has now become a non-profitable time consuming job for our managers. Our approach is to recover this lost profitability and to sell accessories and aftermarket products at retail prices. This removes the time consuming task of ensuring aftermarket profitability from managers, expediting the process instead via an aftermarket manager and thereby freeing sales managers to concentrate on important responsibilities such as training, selling vehicles, and closing contracts.

Many dealers have tried to implement aftermarket programs themselves. Even those who reasonably succeed fall short of reaching their full market potential. Improper implementation results in creating a negative environment that causes a decline in profits and C. S. I. The experience we have gained in establishing hundreds of successful profit centers, along with outstanding C. S. I. cannot be replicated.

The C. S. I. responsibility once viewed as an expense now becomes an integral part of an important and exciting new aftermarket profit center. The Alado program will teach your staff how to handle customer issues and problems in a fast, efficient, courteous manner, turning these issues into increased sales and profits. We also improve communication between sales and service, saving time and effort on the part of staff, while providing a higher level of professional service to customers. Find out how you can enjoy a significant increase in profits after implementing a more effective aftermarket program and thereby increase your C. S. I.

The Alado Corporation does not sell products; we structure and integrate parts, service, F & I, new car and used car departments and office staff by training your aftermarket managers in closing procedures. The Alado Corporation has been in business for over 20 years and conducts business throughout the United States. We have been successful in assisting hundreds of dealers to be more profitable. The Alado program is so foolproof that we charge nothing up front and require no contracts; we operate on a handshake. Better yet, in most cases the dealer recoups the initial investment in the Alado program within the first week or two. We at the Alado Corporation look forward to a mutually profitable experience.

Frank Stathopoulos
President, Alado Corp.