AFTERMARKET: "JUST WHAT THE DOCTOR ORDERED"

Let's review a few dealership symptoms you may have experienced since the 1990s:

• Profits PNUR are shrinking;
• Competition from new manufacturers is decreasing market share;
• Advertising dollars PNUR are escalating;
  C. S. I. has become the manufacturer's guide to control dealership inventory;
• Poor C. S. I. today means negative customer relations tomorrow;
• Holding cost is on the rise, again, cutting into profits;
  Lack of controls in Parts & Service creates unknown losses that do not show up for approximately 30 days following a sale;
• F & I charge backs are out of control!

Now, let's review a few aftermarket symptoms to avoid:

• The first dollar if profit taken at the expense of another department is similar to robbing Peter to pay Paul;
• Aftermarket departments that are merely profit-oriented will destroy any C. S. I. efforts, C. S. I. efforts that start and end in the Aftermarket department;
• Parts & Service are not integrated into the program;
• All managers are not rewarded for Aftermarket efforts;
  Sales staff are not rewarded for their effort.

A healthy Aftermarket department must be free of these symptoms. Alado's only concerns are maximizing dealers' net profit, while simultaneously improving C. S. I. Dealers still retain 65%-75% of their earnings in a healthy Aftermarket department.

Dealers using Alado today will tell you that the programs we put into place are well worth the investment. Skeptical? Could we afford to work with a handshake, not a contract, if we were not capable? There is no risk; however, you do stand to lose six figures of additional income per year without the services of Aftermarket by Alado!